From 5 days to 90 seconds. Automate everything boring.
Clever agentic AI workflow automation tools for innovative commerce teams. Automate the boring, accelerate the important. Agentic commerce never felt so zen.Trusted by 400+ leading enterprise commerce brands
New: Workforce Flows
Orchestrate multi-step content orchestration for commerce teams.
Your genius is wasted on grunt work
While your creative team drowns in resizing tasks, your operations team drowns in spreadsheets. You don’t need another isolated tool. You need a content supply chain engine.Assistants help. Agents execute.
Most teams use AI only as a helper: rewriting text or generating variations. That’s helpful, but not transformative. To move from something taking 5 days to 90 seconds, you don’t need another assistant. You need Workforce.Imagine a tool where you can define your brand tone of voice, your audiences, and connect to all your eCommerce systems and data sources - so everything you produce is grounded in product truth.
John Williams, Co-CEO & CTO, Amplience
What Workforce does
Govern & Approve
Human-in-the-loop review ensures accuracy, compliance, and brand alignment - before content goes live.
Generate Content
Create product copy, SEO descriptions, translations, and campaign assets in your brand voice using Workforce Studios.
Automate
Define multi-stage content workflows with Workforce Flows to reduce repetitive tasks and accelerate time-to-market.
Connect
Integrate PIM, DAM, Search, Personalization, Commerce, CDP through Workforce integrations.
Localize & Personalize
Deploy reusable templates and structured content to scale localization across markets, regions, and user segments.
Additional Resources
Start the shift to automation before market moves without you
Today’s content supply chain involves multiple professional teams, each owning one piece of the puzzle. As work moves from one stage to another, content slows down, gets stuck. Agentic workflows automate multi-step processes across text, imagery, metadata, translations, approvals, and publishing. Teams that start now will gain speed, accuracy, and cost efficiency that competitors can’t match.
Workforce AI Platform
Built for commerce: powerful tools for every content team.
Workforce Studio
AI-powered workspaces for marketers and merchants to rapidly create sales-driving content and media.
Workforce Flows
Model multi-step content creation processes with chained AI steps, approvals, and automations.
Workforce APIs
Inject agentic intelligence into any application or custom interface with our headless, API-first foundation.
The Amplience Platform: The AI-Enhanced Headless CMS and DAM for Enterprise Retail
Dynamic Content (CMS)
Create, preview and publish content.
Content Hub (DAM)
Organise and enrich media assets.
Workforce AI
Generate on-brand copy at scale.
Integrates with
Underpinned by Enterprise Technology & Processes
Enterprise Performance
Optimized for retailers with thousands of SKUs, multi-region operations, and high-volume publishing needs.
Flexible AI Model Management
Add accuracy gates to ensure correctness, compliance, and human oversight.
Secure & Scalable
Add accuracy gates to ensure correctness, compliance, and human oversight.
Ready to find your flow state again?
Book a content automation consultation with one of our agentic content experts.FAQ
Workforce is your customizable collection of content generation agents, which you can build and manage within Content Studio. Once configured, these agents can be connected and automated using powerful APIs and webhooks, streamlining your workflows and boosting team efficiency.
Workforce is available as a part of Amplience’s Content Studio. It’s credit based with platform support and success services included.
Amplience has clear developer documentation for configuring Workforce Agents. Technical teams and system integrators can work directly with our Professional Services and Support teams for step-by-step implementation guidance.
Workforce is built for commerce content that reflects your brand guidelines, not generic information. It doesn’t just generate content, it integrates with your existing systems to augment repetitive production tasks.
Workforce automates content generation execution, not creativity. You can enter brand rules, tone of voice, and audiences to ensure brand consistency across outputs.
Yes. Amplience Workforce adapts to your content setup and agents can be configured to programmatically match your creative processes and desired task outputs.
Product titles and descriptions, localized variants, campaign assets (blogs, buyers guides), and more based on your content model.
If you are a Content Studio customer, teams can begin producing content within weeks. Workforce builds on your existing models, and the actions are triggered via APIs and webhooks, making integration flexible.
Content Studio agents and AI services are built with MACH principles. Every function is accessible and controllable via APIs. Support for webhooks means automation can be triggered by events from within the Amplience platform or an external system such as a DAM receiving a new product asset or PIM having a new product SKU added.