Hotter Shoes
Put Your Best Foot Forward
More Than Halved Production Time
Hotter Shoes is the UK’s largest shoe manufacturer in the UK, serving over four million consumers both online and in-store. But 2020 was a tough year for them, with the tough decision made to close 59 stores.
But seeing the value in being a digitally-led business, Hotter Shoes teamed up with Amplience to create seamless customer experiences which have led to eCommerce sales growth.
Results
In June 2020 Hotter invested in Amplience’s unified platform for commerce content. This instantly allowed the company to optimise its existing assets and automate product media and images to improve storytelling across the site.Content teams were able to respond quickly to a changing situation, adapting content according to need. Customers were directed towards slippers, walking shoes and health footwear, to meet the growing demand and encourage sales. Hotter peppered new content across its pages highlighting the benefits of choosing the right shoes forcustomised comfort and even suggested good walks that its customers could take.
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