Landmark Group

More Efficiency. Less Complexity.

Localizing at Scale

Landmark Group is one of the largest retail and hospitality companies in the Middle East, Africa and India.It currently has 43 brands, 42,000 employees and operates over 2,200 stores across 21 countries.

With this comes the challenge of managing and orchestrating the storefront experience across all those different channels, locales and brand touchpoints. Being able to deliver a seamless experience was about finding the right platform to help increase the effectiveness and efficiency of teams without having to increase headcount.

That’s were Amplience comes in.

Solution

Landmark Group chose Amplience to help it address these challenges. Using Amplience’s Dynamic Commerce Experience (DCX) platform, which includes Dynamic Content (headless CMS) and Dynamic Media and Content Hub (headless DAM and media delivery), the company could simplify the end-to-end content management workflow and be more flexible, efficient and effective with media assets.

Amplience has helped us to save about 30 percent of what would have been required in terms of headcount for design, copy and merchandizing. We have been able to increase the effectiveness and efficiency of our existing teams without having to grow them to the size that would have been required without Amplience.
James Dickson, Chief Product Officer, Landmark Group Digital

Driving Efficiency and Reducing Complexity

Why Landmark Group turned to Amplience to manage content workflows and streamline process.

Landmark Group Chief Product Officer James Dickson and Head of Project Management Derrick Pereira sat down with Amplience CEO and Founder James Brooke to discuss how the brand was able to scale using Amplience’s Dynamic Commerce Experience platform.

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