Generating content

Creating a mix of informative and promotional content helps you get in front of existing and new audiences when you need to. Whether you want to improve your search rankings, stand out more in the market, or drive more sales of your products, Content Studio quickly generates countless variants of high-quality content from a variety of different templates.

How to generate content

To generate content, just select a template that matches the type of content you need, for example a product description. Use the template to tell the AI information about what you'd like to generate, depending on the template you've chosen.

You have the option to give extra information with your chosen template to enhance the output, such as::

• Choose a different AI model
• Add examples to help guide the output
• Include additional instructions to customize generation beyond the options in the template

Using additional instructions

Use "do" phrases, such as, "Use direct address to refer to the reader as 'you'" or "Help the buyer picture how the product will improve their day to day life". "Don't" phrases will be less successful.

Content generation uses a credit-based system. When you use a template, the number of credits required to generate the content will be shown on the "Generate" button. (This credit requirement varies depending on the type of content you want to generate). Read more about credits.

Here's an example that shows generating a product description:

At the end of generated content there's a handy word count, so you can easily check the total number of words. You can copy and paste the generated content to use anywhere.

Working with Dynamic Content

If you launch Content Studio from the Generative rich text editor in Dynamic Content, then you can save the content that you've generated back to the content form.

Generating content in different languages

You can use Content Studio to generate content in a wide range of languages, removing the need for costly translation.

Using the locale setting you can guide the AI model to create content relevant for that location. For example, if you create a blog about "Best places to surf" and your locale is set to French (FR), your blog will focus on places to surf in France.

Your locale also controls the language in which your content will be generated, depending on the AI model you use. Be sure to try out all AI models when generating content to determine which one meets your needs.

You can set different default locales for different brands. For example, you may have one version of your brand with British English, and another with American English.

When you select your generation options, you can override your default locale by selecting a different locale from the list in the voice section of your template brief.

Add your own custom locale

This drop down allows you to freely type in a specific locale that isn't included in the list. For example, "Canadian French", "Chinese" or "Korean".

Use the same language in examples and content

When generating your content, do not use an example in a different language from the one you would like to use when generating content. This will cause inconsistency in language within your content.

Templates

Templates help you to create the right type of content, covering a range of common commerce use cases to help guide the AI model.

templates are a starting point

Each time you use a template you can choose different settings to create unique, customized variants of content.

Here are some examples of templates for the most common content formats.

Blog

This long form content can easily be tailored for your business and marketing needs using your brand's unique tone of voice.

Tip: Include additional information - Make sure to include additional information in this brief to generate more accurate content. For example you can this space to outline a specific word count.

Product blog

This template combines the long-form informality of blogs with the conversion results of product descriptions. Inspire customers to purchase from your brand with this product blog template formatted to meet your marketing needs.

Note: To include a product in this template, either select it using the "Select Products" tab or manually describe it using the "Enter Product Details" tab.

Tip: Sprinkle your products through the content - With the integrations feature you can add as many products as you like. Easily pull in product data from your commerce repository and our AI model will naturally weave it into your content.

Product description

This template prompts you to provide key information about the product that the AI model can highlight. You can set an ideal length for your copy, and the format you'd like to use.

Tip: Enable image recognition with your AI model - The AI model GPT 4o uses image recognition when generating content. You can upload a product image or pull in product data using your commerce integration for GPT 4o to highlight aspects of the product based on the image alone.

Rewrite product description

Revamp old and outdated product descriptions by generating new copy that retains product details.

Tip: Fill out the product information - Make sure to include your product information even though you may have included your commerce integration.

Buying guide

Position your brand as the go-to experts with informative buying guides.

Tip: Use product data to populate your guide - With your commerce integrations set up you can easily fill your buying guide with relevant product information to encourage purchases while providing your audience with expert advice.

Product comparison

Help your audience make the best buying choice with this in-depth product comparison template.

Tip: Get descriptive in the subject - Make sure you're giving the AI model as much information to work with in the subject. Provide any specific positives and negatives of each product you would like to be highlighted.

SEO description

Enhance your web page ranking with accurate, keyword-optimized meta descriptions generated in Content Studio.

Tip: Consider what you want to be ranked for - Remember that this SEO description is for use in a meta description tag. Ensure that it includes all the keywords that you're trying to rank for.

Alt Text

Improve your SEO and accessibility goals by quickly generating image Alt text that adheres to your brand rules.

Tip: Generate Alt text for different locales - You can generate Alt text in multiple languages for each image and export for use in other systems.

General purpose

This template allows you to create content for miscellaneous purposes that align with your brands marketing and business needs.

Tip: Include additional instructions - You can also leave additional instructions for the AI model to consider while generating your content. For example, you can specify that you would only like your content to be 200 words long.

Exporting generated content

Once you've generated content with Content Studio, you have the option to export it for use in other systems. For example, you may want to:

• Use generated product descriptions in your commerce system

• Add content to your content management system

You can easily export multiple drafts of generated content into comma separated value (CSV) format. The CSV export files include:

• Session ID
• Draft ID
• AI model name
• Template type
• Time & date generated
• Generated content

To export content, select any number of drafts within your current session, to be exported into a single CSV file.

Note, You can only export drafts within your current session

If you leave your session, any drafts for that session expire and cannot then be exported.

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