Go Composable within Salesforce

Want to unlock the power of headless, accelerate storefront performance and drive more sales? All without an expensive re-platform?

Why Composable Storefront?

To stay in control

Stay in control while giving your developers time to work on other areas of the stack that hold higher value.

Performance, performance, performance

Composable Storefronts’ modern architecture results in faster and more responsive page load times.

Future-proof

The composable approach to your Salesforce solution through Composable Storefront enables your business to adapt over time by incorporating new technologies as requirements change.

Increased productivity

Enable your marketing and development teams to work smarter, not harder.

Reduced time-to-market

Contrary to what may be out there, using a team like 64labs, you can reduce your time-to-market significantly.

Recruit & Retain

By leveraging a Reach-based Composable Storefront and API-first products such as Amplience, retailers and brands will find themselves able to hire from a much larger talent pool of developers, making recruitment easier and potentially cheaper than proprietary SiteGenesis and SFRA developers.

Why Amplience & 64labs?

As the winner of the Salesforce Commerce Cloud partner of the year for Best Headless Implementation in 2022, Amplience is a proven experience management solution for Salesforce Commerce Cloud with over 80 joint customers worldwide and more headless Salesforce customers than any vendor.

Composable Storefront delivers faster storefront performance but content and experience management tools like Page Designer and Business Manager were not designed to work in a headless environment with a decoupled frontend. Business users are left with a massive gap as Composable Storefront offers no visibility or control around the experience. Changes also take longer as they often require a developer. Amplience was build to solve exactly that.

64labs, a front-end specialist agency founded in 2013, has been leading the composable pack. They have worked alongside Mobify & with the PWA Kit since 2018 and built the first accelerator to expedite composable site launches. In 2022, they launched the first two sites on Composable Storefront with two more launching in 2023. If you’re looking to go composable, they’re your team.

Success Stories

Take a look at some of our most recent work together

Problem:

  1. Needed a fixable architecture that could be easily evolved and updated

  2. Wanted to get to market as quickly as possible

  3. Customers want an easy and fast online experience

Solution:

Duluth Trading implemented a new storefront experience and headless architecture in 5 months with the Composable Storefront Implemented by 64labs.

The headless architecture allowed Duluth Trading to bring in new best-of-breed components like a CMS

Results:

Page load times are now 1 second faster

Problem:

  1. Every content update was a laborious, manual task with the same updates having to be made across multiple areas of the site.

  2. Landing and content pages took far too much developer time and could take weeks to turn around.

  3. Coding processes were messy and open to human error, with simple errors breaking entire templates.

  4. Minimal development resource was available to optimize the site.

Solution:

Sweaty Betty integrated Amplience’s visual merchandising tool, Dynamic Media, enabling rich, optimized and engaging product imagery and videos that enhanced online product display

Results:

Sweaty Betty can test and iterate at speed, use data to drive personalized experiences, and make more changes with lower risk

Problem:

  1. Slow speed and content visualization

  2. Pressure to launch new and improved website quickly

  3. Needed to easily publish localized content across regions and have support unique assets by each break point

Solution:

Amplience was able to migrate several thousand videos to Amplience platform while 64labs delivered a rendering solution to meet Accessibility requirements.

Results:

Up to 45% user journey improvement and described headless CMS as a game changer. They were able to successfully launch all locales within a 12 hour window.

The Headless Salesforce Accelerator Video Series Featuring Amplience & 64labs

What you’ll learn:

  • Why an increasing number of Salesforce Commerce Cloud customers are turning to headless and the challenges they’re currently facing

  • How the 64labs Composable Storefront Accelerator helps overcome those challenges and the benefits it brings to Salesforce users, from storefront performance to sales

  • What you need to do to get most out of this solution and maximize improvements to site performance, development bottlenecks, team productivity and more

About Us:

Amplience is a headless content and experience platform for forward thinking brands and retailers. We empower merchants, marketers and developers around the blog to create relevant multi-channel experiences faster from the most visual CMS and DAM platform on the market today. Over 400 of the world’s leading brands including Ulta Beauty, Crate and Barrel and Gap rely on Amplience to create differentiated experiences that drive deeper, more valuable customer relationships and revenue.
The company, based in Tampa, Florida, is a boutique company of expert engineers in front-end development and user experience. We have primarily been working with Salesforce Commerce Cloud customers on upgrades from SFRA and SiteGenesis to Composable Storefront. The 64labs team was contracted by Salesforce to help build PWA Kit (now Composable Storefront) and used that experience to build the first Composable Storefront accelerator in the market. In 2022, 64labs launched the first two Composable Storefront sites one in the US (Duluth Trading) and one in the UK (Sweaty Betty).  64labs is also among the most experienced implementers of headless CMS and Search projects and are core partners for both Amplience and Algolia in Salesforce Commerce Cloud builds with multiple successful execution with both. 64labs specializes in an accelerated implementation of major projects using the team’s experience of composable projects to optimize workflows and avoid reinventing the wheel on every project. We have completed more headless projects than any agency in the world. A full end-to-end project with 64labs typically takes 6 months and costs around $600k.