Whitepaper: Is Travel the New Retail?
Learning From Retail’s Success
As the Covid crisis gradually fades into memory, the travel sector is booming once again. But so are the challenges.
Travel firms need to adapt to changing consumer behavior by taking a leaf from retailers’ books when it comes to digital content, customer journeys and commerce experiences. Culture and process will be at the heart of that change, but technology will ultimately make it possible.
In this guide we’re going to explore what those technological changes look like, why they’re going to give travel brands an unfair advantage in the current market and how you can make a success of these new approaches.
You’ll learn:
What the current state of the travel industry means for brands when it comes to digital content and commerce experiences
A detailed analysis of the challenges travel brands are currently facing with their customer experience and also the potential opportunities ahead
Where the focus should be right now for travel brands looking to adapt and why experiences matter more than ever
The kind of technology and approaches you need to invest in now to thrive in the coming months and years