Very Group

Very Group, the home shopping retailer formerly known as Shop Direct, and owners of the Very and Littlewoods brands, is one of the UK’s biggest pure play retailers. But despite its success, being a retail powerhouse comes with big challenges. Digital department stores were under pressure to deliver a world-class customer experience that could keep up with a million online visitors each day.

Very Group’s online brands feature well over 50,000 products, using over a million images and videos to drive conversion.

Customizing content to look and perform perfectly on every screen size was a constant headache. Ultimately, Very Group needed a new platform that they could trust to deliver the engaging experience that customers want.

The Result:

• Achieved 9% increase in year-on-year group sales
• Improved team productivity, including speed of testing and optimization
• Streamlined production process to meet the demands of serving a million online visitors a day