Creating Compelling B2B Content to Scale

Modern days call for modern content delivery.

More content, personalized content is not just demanded of brands in the B2C space but B2B also. And buyer’s want it throughout the entire purchase journey.

B2B businesses need to adapt. To help we’ve explored how we got here, and importantly, both the types of content you need to be delivering as a B2B business to cater to the modern day B2B buyer as well as how to do it.

Key highlights:

Comparing B2C and B2B content, outlining the key differences
Attributes of compelling B2B content
Changes in content consumption
How headless and MACH approaches can help you deliver B2B content fit for this day and age

Get the Whitepaper

Explore More:

Whitepapers

B2B Ecommerce Guide

Understand why content and technology should be used to create richer, more streamlined digital experiences within the B2B purchasing process.

Report

The 2021 Distributor 300 report

Understand how U.S. distributors & wholesalers will drive growth today and post-COVID through digital commerce, courtesy of Digital Commerce 360’s report.

Whitepapers

Key challenges content producers face. Fixed.

Content producers are struggling to keep up. We want to help. We’ve looked at the key challenges faced every day and actual fixes for them.