Unlocking B2B Customer Experiences

What's Next for B2B?

It’s time for change for B2B. With disrupted sales channels, and buyer expectations and behaviors changing, B2B businesses must look at adopting more modern digital technologies to enhance their content and commerce offerings.

Together with our partner Slatwall Commerce, we’ve looked at how B2B have got to this point, why they need to be adapting, and what technologies can help them prepare for the future.

Key Highlights:

The B2B evolution and how B2B buyer expectations are changing
Differences between B2B and B2C and where some strategies and technologies might overlap
How content can and should play a bigger role in B2B
The future of commerce for B2B

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Explore More:

Whitepapers

Create Compelling B2B Content to Scale

Learn more about not only how we got here but also the types of content you need to be delivering as a B2B business and how to do it.

Report

The 2021 Distributor 300 report

Understand how U.S. distributors & wholesalers will drive growth today and post-COVID through digital commerce, courtesy of Digital Commerce 360’s report.

Blog Post

Unlocking B2B commerce: Part 2 – Is B2B really that different from B2C?

In part 2 of our series with partner Slatwall Commerce, we’ve looked at what B2B businesses need to think about when looking to transform their experiences online.