Summer Summit Session With Crate & Barrel
Making Customer First Experiences a Reality for Ecommerce Teams With Crate & Barrel
Watch The Session
Watch this session as Melissia Liotus (Director of eCommerce Marketing & Merchandising, Crate & Barrel), Katie Patt (Manager of eCommerce Brand Marketing, Crate & Barrel), James Conroy (Senior Interactive Developer, Crate & Barrel), James Brooke, Founder Amplience, and Rory Dennis (Co-Founder, Amplience) as they explore how to make customer first experiences a reality for eCommerce teams with the integration of content and commerce.
Video Highlights
3:47 - Making Customer First Experiences a Reality for eCommerce Teams
9:12 - Integrating Content in the Shopping Path
19:31 - Scaling, Personalization, and Testing: Creating Relevant Content
27:45 - Site Performance and Accessibility
35:18 - Impact of Covid-19
39:00 - Q & A
